Marketing Department Organization

The company have to design a marketing department that may carry out marketing analysis, implementation, planning and control. Formats for the organizing the department include:

1). the functional organization where different type of marketing activities are headed by a functional specialist (like a sales manager, advertising manager, etc.).

2). The geographic organization where sales & marketing people are assigned to particular regions, countries or districts.

3). A product management organization where a product manager develops a total strategy for a brand or product. Now day, many firms are shifting to customer equity management where customer profitability is significant.

4). A customer or market management organization where a particular market plan is developed for each particular customer or market.

5). A combination plan where large companies various times joined elements of any of the above.