Recent Trend in Service Marketing:

Some internal barriers to future growth of service industries are:-

• Specialisation: There are few people with specialised skills, e.g. doctors, lawyers, engineers and accoutants.
• Competition: There is limited competition in some service industries such as transport, communication and medicine.
• Research and development: In many service fields there is little emphasis on research and development.
• Role of marketing: There is general failure in some service industries to adopt the concept and role of marketing in every business.
• Alternative performance: In some cases the customers are capable of performing the services by themselves
• Use of technology: Some manufacturers produce goods which decrease the demand for service industries, e.g. wash and wear clothes which do not require laundry service, or television sets replacing commercial entertainment.
• Poor quality: The boom in the services market has led to deterioration of the service quality because of poor management, inefficiency, low productivity, etc.