Prospects of Future Growth:

In some recent cases the service industries have adopted the marketing concept. The idea of selling benefits to the customers is being stressed and this enables traders to focus on new performance methods. Mechanisation, assembly-line standardisation, specialisation and organisational consolidation are manufacturing concepts which are applied in the service industries in the following ways:-

• Laundry and dry cleaning (Mechanisation of services).
• Fast food retailing (assembly-line technology in services)
• Medical field (doctors, dentists, etc. as specialists in services).
• Travels and hotels (airlines owning hotels - this is an example of consolidation of services for improved productivity).

In conclusion, the recent trend shows that despite the drawbacks, services will continue to grow in the future. The demand for services is less sensitive to economic fluctuations than the demand for tangible products. The busiess becomes more complex and management realises that there is a need for business service specialists.