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Market Analysis Assignment Help

Assignment Help: >> Marketing Concept and Service Marketing - Market Analysis

Market Analysis:

The market analysis for a service industry will include:-

  • Components of population
  • Why the customers want the services;
  • Buying motives in different market segments;
  • Buying patterns of service (when, where, how and who does buying). Psychological determinants of buyer behaviour, e.g. attitude, perceptions, personality.
  • Sociological factors, e.g. social class, small-group influence, etc.
  • External and internal factors of business environment.

 
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