The Call for More Ethics and Social Responsibility

The greed of the year 1980's and the trouble caused by pollution in Eastern Europe and elsewhere has spurred a new interest in fair conduct in business. Social and moral issues in marketing: Connections with our social responsibilities and values:-as the worldwide and environmentalism and consumerism movements mature, noondays' marketers are being called upon to take higher responsibility for the social and environmental impact of their actions. Social responsibility and environmental movements will place even stricter demands on companies in future. Those that resist shall be forced into compliance by or consumer and legislation outcries.

1. High Prices High Costs of Distribution may be misleading.  Amongst other reasons, consumers desire to know about products, it is expensive to promote and advertise, brands provide psychological profit and quality standards, and distribution costs include transporting the product not only  promoting  it. High and Promotion and Advertising Costs are determined in the competitive marketplace where consumers frequently have real choices.  Excessive Mark ups are the exception instead the rule and are more likely in uncompetitive industries.  Moral can influence strategic decisions on such pricing decisions like market penetration versus market skimming

2. High costs of distribution. It is frequently argued that middlemen are greedy and mark up prices beyond value of their services. An inclusive implementation of marketing morals should include guidelines and policies for defining the company's relationship with distributors

3.  High promotion and advertising costs. Modern marketing is also accused of pushing prices up to wrap the costs of heavy sales promotion and advertising. When considered in light of increasing activism amongst consumer groups to control advertising, marketers have an exclusive opportunity to proactively address the needs for strong advertising ethical standards. Whereas protecting free speech, marketers could adopt a statement on principles in advertising that promotes accurate information exchange; promote creative and innovative message generation.

4. Excessive middlemen gross profit margins. The critics say that middlemen's gross margins are extreme.

5. Deceptive Practices Deceptive pricing includes practices like falsely advertising "wholesale" or "factory" prices or a big price reduction from a phoney very high list price.  Deceptive promotion includes practices like overstating the product's features or performance, luring the customer to the store for bargain that is out of stock, or running rigged contests.  Deceptive packaging includes exaggerating package contents via subtle design, not filling the package to top, by using misleading labelling, or explaining size in misleading terms.

6.  High-Pressure Selling People are open to not respond to selling tactics.   Furthermore, most states have "cooling off" periods that permit buyers to return the  products or back out of a purchase for large ticket items.

7. Unsafe Products Dangerous products are most frequently illegal.

Corporate marketing policies may provide broad guidelines that everyone in the organization has to follow

8. Product Development.  Product development can be influenced by decent codes seeking more attractive products or changes are salutary product concepts to make them more desirable.