Key Principles for Public policy towards Marketing

Certain public policy principles may be used to create the marketing more effective these principles involve full consumer and manufacturer freedom, potential harms should be eliminated, manufacturer should meet the fundamental needs of the consumers, there should be economic efficiency both consumers and producers should be take benefit in practicing the exchange procedure, producer should confirm the innovation , consumer should be provided complete knowledge regarding the products and should be protected against any kind of illegal and unethical practices by the producers.