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Environmentalism
Environmentalists are concerned through marketing's effects on the environment and along the costs of serving consumers' wants and needs. Environmentalism is planned movement of government agencies and concerned citizens to protect and develop people's living environment. Environmentalists are not against consumption and marketing. They just want organizations and people to operate with more care for the environment. The marketing system's aim should be to maximize "life quality." Companies are accepting policies of environmental sustainability making strategies which both sustain the environment and generate profits for the company. The challenge is to make a sustainable global economy. Environmental sustainability has many strategies which are:
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