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Environmentalism

Environmentalists are concerned through marketing's effects on the environment and along the costs of serving consumers' wants and needs. Environmentalism is planned movement of government agencies and concerned citizens to protect and develop people's living environment. Environmentalists are not against consumption and marketing. They just want organizations and people to operate with more care for the environment. The marketing system's aim should be to maximize "life quality." Companies are accepting policies of environmental sustainability making strategies which both sustain the environment and generate profits for the company. The challenge is to make a sustainable global economy. Environmental sustainability has many strategies which are:

  • Pollution prevention-it involves more than pollution control (after it has been created cleaning up the waste). It means minimizing or eliminating waste before it is created. Green marketing programs have helped.
  • Product stewardship-not only minimizing pollution from production process but also all environmental influence throughout the complete product life cycle .Several companies are accepting design for environment (DFE practices, that involve thinking ahead in the design stage to produce products that are simpler to reuse, recover or recycle.
  • New environmental technologies-new technologies.
  • Sustainability vision-serves like a guide to the future. It indicates how the company's services and products, processes, and policies must evolve and what new technologies ought to be developed to obtain there. Environmentalism makes special challenges for global marketers because of the environmental policies vary vastly between countries. There are no constant standards.
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