Consumerism

Business firms have been the goal of organized consumer movements Traditional sellers' rights include following:

1). Right to introduce any type of product in any style and size, provided it is not risky to personal health or security; or, if it is, to include accurate warnings and controls.

2). Right to charge any cost for the manufacture, provided no discrimination present among same kinds of buyers.

3). Right to spend any expanse to promote the product, provided it is not declared   as unfair competition.

4). Right to utilize any product message, provided it is not dishonest and misleading in execution or content.

5). Right to use purchasing incentive schemes, provided they are not wrong or misleading.

Traditional buyers' rights include following:

1). Right not to purchase a product that is offered for sale.

2). Right to hope of the product to be safe.

3). Right to hope for the product to perform as claimed.

4). Right to be nicely informed regarding important aspects of the product.

5). Right to be protected against questionable manufacture and marketing practices.

6).  Right  to affect  products  and  marketing  practices in ways that will develop the  "quality of life."

Consumers contain the right but also the responsibility to defend themselves rather than leaving this function to someone else.