Benefits of Market Segmentation:

• The advertising media can be used more effectively, especially if the company develops different promotion messages aimed at each market segment.
• Market demands can be well satisfied by designing suitable products for each segment.
• It is possible for small firms with little resources to survive and compete in one or two segments. It will be too difficult for them to compete in the total market.

Criteria for Market Segmentation

• Measurable and accessible data for consumer;

• Access through the existing distribution channels
• Each market segment to be large enough to be profitable;
• Segmentation to be according to the ultimate consumers and industrial users