The Marketing Communications

Modern marketing calls for more than only developing a good manufacture, pricing it attractively, and making it available to target customers. Companies have to also communicate with prospective and current customers, and what they communicate should not be left to chance.   For most of the companies, the question is not whether to communicate, but how much to spend and in what ways. All of their communications efforts have to be blended into coordinated and consistent communications program. As shown in the given fig, completion of marketing procedure requires something of value with producer and customer both that should be communicated with each other for performing the exchange procedure.