PLACE- THE 3rd P OF MARKETING MIX
Marketing channel decisions are among the most significant facing marketing managers. A company's channel decisions are associated with every other marketing decision. Companies frequently pay too little concentration to their distribution channels. It may be very damaging. Distribution channel decisions frequently involve long-term commitments to other firms. There are four main issues or questions that concern distribution channels:
1). What is the character of distribution channels?
2). How do channel firms organize and interact to do the work of the channel?
3). What problems do companies face in managing and designing their channels?
4). what role does physical distribution play in satisfying and attracting customers?