Process of Introducing change in an organization:

Organisations managers must learn to respond to both external and internal forces for change. Pressures for change come froms so many factors that many managers spend most of their time planning or reacting to change.

1   Planned Change

Occurs when managers develop and implement a program that serves to alter organization activities in a timely and orderly way. In many instances planned change is instigated because the managers anticipate the development of a force for change and therefore seek to prepare the organization to adjust activities with minimal disruption.

Planned change is generally regarded as the superior approach to change. It is often used when the change process in the organization is to be extensive and lengthy. Hence it requires a greater commitment of time and resources and requires additional expertise in formulating and implementing the change.

2.  Reactive change

Occurs when managers simply respond to pressure for change when that pressure comes to their attention. Usually this involves a piece-meal approach to change as managers only alter activities in a way that provides for immediate solution of problems.

Reactive change is usually hurried and less expensive than planned changed. It is most effective when applied to small or day to day problems in the organization.