Managing Creativity And Innovation

Creativity has become an important aspect of organizational life. It enables the organization to find new and better ways and more creative ways of and accomplishing the work. In this age of tough competition resource scarcity and high labour and equipment cost anything that leads to more efficient and effective operations increases organizations chances to survive and succeed creativity also enables the organization to anticipate change. This has become very important as technology, products, methods of operations make old ones obsolete. To encourage creativity mangers must understand the creative process, be able to stimulate creative behaviour and provide original climate that encourage creativity.