Forms of Organizational Change:
Organizational change may take any of the following forms:-
1) Reactive change
This is a type of change largely introduce in response to external pressure from the environment.
2) Proactive change
Change introduced because of its usefulness and because an organization feels the change is necessary.
Note
It should be noted that some organizations are conservative in outlook seeking little by way of change. Others are entrepreneurial in outlook always on the look out for new opportunities and challenges.
Once an organization senior management begins to think strategically it follows that some changes will be made because of changes in external environment and are hence reactive. Other changes will be introduced proactively because they are seen to be useful in their own right and not because they have been dictated as a result of external pressure.
Forces for organizational change
External Environmental forces
- Competition i.e. activities of competitors
- Political - legal i.e. government laws and regulations
- Economic environment i.e. interest reates, GNP cost reduction measures, buyer purchasing power
- Socio-cultural environment
- Technological
- Physical environment