The Role of the Internet in Marketing
Internet is very significant tool in marketing. It is useful for marketers in several ways as:
- It is the fastest raising communication technology.
- 50 million people were connected within the first five years.
- Able of interactively sharing information in real time.
Internet is a new tool to attain consumers initially different tools as, postal services, telephone, radio and televisions were utilized as a source to communicate to consumers but currently along with these tools internet is also being utilized as a source to attain and to communicate to customers/consumers. By using internet companies may provide their information to customers via websites, search engines may be utilized to coordinate the producers and consumers, customers may use the e. mails to tie up to the producers. Customers and consumers not only obtain information through internet but also may make online purchases by placing orders to wanted producers; it gives convenience and time saving for consumers and producers both. Companies may reduce their requirement of inventory stocks by utilizing the inventory systems. Online banners, website, ads and e. mails can be utilized as personalized communication tools.