Consumer Buying Decisions Behaviour:

The consumer buying decisions can be classified into the following categories:-

• Routine response behaviour.
• Limited decision making behaviour
• Extensive decision making behaviour
• Impulsive buying behaviour
• Routine response behaviour is applied when the consumer makes frequent and common purchases e.g. buying soap, salt or bread. These are commodities of low cost and risk.
• Limited decision making behaviour is used when the consumer purchases products occasionally or when she/he requires information about some unfamiliar brand in a familiar product category.
• Extensive decision-making behaviour applies when the consumer purchases an unfamiliar expensive, high risk or infrequently bought product.
• Impulsive buying behaviour occurs when the consumer does an unplanned buying. This involves a powerful persistent urge to buy something immediately without any prior decision.

The above mentioned decisions do not mean that to buy a certain product the same type of behaviour must follow. Individuals differ in their response to purchases situations. Sometimes even the same consumer makes a different decision in other circumstances.