Connections with the World Around Us

Marketers are taking a fresh look at how they bond with the broader world around them.

1).  Global connections:- cultural  and geographical differences and distances have shrunk dramatically in last decade.

2).  Now day, almost every company, small or large, is touched in some way by global competition.

a).  Firms  are  challenged  by  international  competitors  in  their  once  secure  domestic market from abroad.

b).  The companies are not only exporting, but import more components and supplies from

c).  Domestically purchased services and goods are hybrids (with components coming from various international sources).

d).  The secret for business success in the next century shall be to build good global networks.