The New Connected World of Marketing

Smart marketers of all of the kinds are taking benefit of new chances for connecting with their marketing partners, customers and the world around them.

1). The old marketing thinking saw marketing as small more than  advertising or selling.  It emphasized:

• Short-term profit.
• Customer acquisition.
• Goal sell products.

2). the new marketing thinking believes that getting better customer knowledge and customer associates is a corporate goal.

a).  Target profitable customers.

b). Find new ways to capture and keep these customers.

c). Form direct associations and build lasting customer relationships.

1.   Use targeted media.
2.   Use technologies to provide connections.
3.   Integrate communications.
4.   Deliver higher value.
5.   View suppliers and distributors like partners, not adversaries.