Selecting the Brands Name

Choosing a brand name is significant step. The brand name should be carefully selected as a good name may add greatly to a product's success.  Wanted qualities of a good brand name include following:

1.   It should recommend something regarding the product's benefits and qualities.
2.   It should be simple to recognize, pronounce and remember.
3.   It should be unique.
4.   It should translate simply into foreign languages.
5.   It should be capable of registration and legal protection.  Once selected, the brand name has to be protected.