Branding

Possibly the most distinctive skill of professional marketers is their capacity to, maintain, protect, create, and boost brands of their products and services. A brand is a name, term, symbol, sign or design, or a mixture of these, that identifies the seller or maker of a product or service. Consumers view a brand as significant part of a product, and branding may add value to a product. For instance, most of the consumers would perceive a bottle of White Linen perfume like high-quality, expensive product. But the similar perfume in an unmarked bottle would likely be viewed as lower in quality, even if the fragrance were the same.

Branding has become so strong that nowadays rarely anything goes unbranded. Branding helps buyers in various ways. Brand names help consumers recognize products that might benefit them. Brands also tell the buyer something regarding product quality. Buyers who always buy the similar brand know that they will obtain the similar features, benefits, and quality each time they buy. Branding also provides the seller numerous advantages. The brand name becomes the basis on which entire story can be built regarding a product's special qualities. The seller's brand name and trademark give legal protection for unique product features that or else might be copied by competitors. Branding also helps the seller to segment markets.

Brand

A brand is a name, symbol, sign or design, or a mixture of these that recognize the maker or seller of a product or service.