Three Step Global Strategy

All of the industry has aspects that are global or potentially global - global means that there are inter country associates.  A scheme is global to the extent that it is integrated across several countries. George Yip recommends that a total global strategy has three separate steps or components usually which are following:

1.   First step is the development of a core scheme which is the basis of the firm's competitive advantage.

2.  Second Step involves the internationalization of the scheme through expansion of activities and adaptation of the core scheme to several country markets.

3.   Third Step integrates the strategy across countries. At this stage globalization is obtained. It involves managing for worldwide business influence and competitive advantage.