Globalization Strategy

1.   Market participation relates to the option of country markets and the level of activity in these particular countries.

2.   Product/Service standardization includes the extent to which standardization or differentiation present in each country.

3.   Location of value adds up activities need choices of location of each of those activities in the business's value chain from R & D to service back-up.

4.   Marketing involves choices regarding worldwide use of brand names, sales strategy advertising and service.

5.   Competitive moves relate to the extent to which moves in particular countries form part of a global competitive plan.