DECIDING ON THE MARKETING ORGANISATION

i.          Export Department.

At the time of early international marketing efforts, companies typically only create a new department to coordinate with international operations. The sales manager can take on larger staff if and as the international business rise in significance and more marketing services are required to support it.

ii.         International Division.

As the level of involvement in and complication of international operations enhance, commonly companies organize an international division. Additionally to running international operations, the division oversees tactical growth and investigates different kinds of foreign entry chances in new countries.  In foreign markets operating units under division control can be organized by, world manufacture groups, geographical organization or international subsidiaries.

 iii.       International Organization.

For several large companies, the scope of operations rise to the point where they are no longer a firm involved in various foreign markets, they are a really a multinational company.   Management, recruitment, manufacturing, suppliers and financing are no longer associated to a single-country mentality.  The whole world becomes a single market whose segmentation is depending upon tactical and strategic competitive advantage, not national affiliation.