BASIC COMPETITIVE STRATEGY PROFILES

i.          Global Leader Strategy

Innovator in technologies, markets and products with high global share and wide country market coverage

ii.         Global Challenger Strategy 1

On the leader, Encirclement or frontal attacks in all of markets with increasing country market coverage and great global share but less than the leader.

iii.        Global Challenger Strategy 2

Flanking or bypassing world leader with developing country market coverage and high global share, however, less than the leader.

iv.        Global Follower Strategy

Quick imitation of leader or challenger along moderate country market coverage and emphasis on cost sensitive markets. The outcome is total moderate share having high shares in specified country markets.

v.         Global Niche Strategy 1

Fast penetration of narrow market segments by choosing targeting of country markets and small share of whole market.

vi.        Global Niche Strategy 2

Infiltration - slow penetration of selected narrow markets with target on selected country markets and low share of the whole market.

vii.       Global Collaborator Strategy

Innovations in development and research of technologies, and markets and products, set standards and shares them with other firms. It shows moderate or small country market shares but high shares while all strategic "standards users" are included.