Qualitative techniques

Involves basing projections on explicit assumptions and individual judgment. Examples of qualitative methods:-

 Delphi techniques – uses a panel of experts from within and outside the organisation. They independently give their views which are discussed and included in key decisions for the future.

Brain storming – in this technique a group of people with knowledge in a particular problem are assembled and brainstorm inorder to predict the future.

Scenario development – due to lack of precision in forecasting several scenarios may be developed each scenario providing a different set of assumptions about future events.

Swot analysis – involves judgmental predictions of trends of opportunities or threats in the environment and strengths and weaknesses of the organisation.