Market analysis
To describe how a business functions is distinguished into a group of supporting processes consider the market analysis function which is describe in figure. A process refinement follows:
- Collect data on all sales inquiries
- Collect data on all sales
- Sales and Analyze data on inquiries
- Develop buyer profile
- Evaluate profile to demographic research
- Study organizational buying trends
- Build focus groups to determine best sales message
- Design rough sales materials
- refine and Test sales materials
- Finalize sales approach
Every of the bulleted procedure steps could be further refined to give a detailed road map for the business function accomplishing. In the duration of ISP the information engineer does not become concerned with field of automation opportunity. The intent is model the business and easy to understand.