Dynamic/Real Time Pricing
The de-regulated market is based on real time system of supply and demand. Prices change from time to time and hour to hour depending upon these two factors. Exposing customers to Real Time/Dynamic prices, that is., time-varying prices, gives them a better view of the prevailing market. They get to know the information and incentive to decrease their demand at peak times. They could then shift their usage from high priced periods to low-priced periods.