Functions of channels of distribution members:

• Information: Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and yyyy exchange.
• Promotion: developing and spreading persuasive communications about an offer.
• Contact: Finding and communicating prospective buyers.
• Matching, shaping and fitting the offer to the buyers' need including activities such as manufacturing, grading, assembling and packaging.
• Negotiation: reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred.
• Physical distribution: transporting and storing goods.
• Financing: acquiring and using funds to cover the costs of the channel work.
• Risk taking: assuming the risks of carrying out the channel work.