Online Marketing and Electronic Commerce

Online marketing is conducted via interactive online computer systems, which connect consumers with sellers electronically. There are two types of online channels which are described below:

1). Commercial online services offer information and marketing services to subscribers who pay a monthly fee.  The best known is America Online.

2). Now the commercial online services are being overtaken by the Internet like the primary online marketing channel .The  Internet  is  a  huge  and  burgeoning  global  web  of  computer networks.  The World Wide Web is a famous meeting place for consumer and business commerce.