Marketing Applications through Databases

Some of the significant uses or advantages of using database market are following as:

1.   Change marketing messages based on customer profiles
2.   Match profiles to cross-sell other manufacture to customers
3.   Search new customers
4.   Reach out to customers to reinforce the purchase decision
5.   Gain insight into who is buying products
6.   Improve customer service

Beside utilized database marketing also has some disadvantages as following

1.    Marketing databases may be costly and time consuming,
2.    Databases need to be carefully planned
3.    Consumer privacy issues.