Growth of Direct Marketing

Sales through customary direct marketing channels have been growing quickly.

Sales through direct marketing channels are growing at approximate 8 % annually (as compared to just 6% overall sales growths). Online marketing is increasing explosively. Sales on the Internet have been growing at approximate 60% per year for the last five years. Trends that seem to moving our society toward even more direct marketing include following:

1.   Degasification focus toward mini markets.
2.   Lack of congestion and time.  Higher costs of driving.
3.   Development of delivering services and the supported infrastructure.
4.   Development of computer power and databases.
5.   Development has also occurred in the business-to-business sector.