Direct-Response Television Marketing

Direct-response television marketing can takes one of two major forms.

1)  Direct-response advertising takes place when marketers air television spots or infomercials.

2). Home shopping channels are complete programs or channels dedicated to selling services and goods.

In the close to future, two-way interactive television and linkage with Internet technology will compose television shopping much different from what it is today and it will become one of the chief forms of direct marketing.