Direct-Mail Marketing

Direct mail marketing involves announcement, sending an offer, reminder, or other item to a person at a specified address.  Direct mail is fine suited to direct, one-to-one communication. Advantages include following:

1.   High target-market selection
2.   Flexible.
3.   Personalized.
4.   Allows easy measurement of results.

Even though the expense per thousand may be high, the people who reached through direct marketing are enhanced prospects than those who reached with other media. New forms of direct mail include following:

1.      Fax mail.

2.      E-mail.

3.      Voice mail.