Challenges and Promise of Online Marketing
Online marketing offers excellent promise for the future but still it is years away from reaching its potential. Still online marketing is just one significant approach to the marketplace. The Web is yet not a moneymaking proposition for various firms.
Challenges that online marketers face include following:
- Skewed user demographics and psychographics.
- Limited consumer buying and exposure.
- Clutter and Chaos.
- Safety.
- Ethical concerns.