Benefits of Direct Marketing

Direct marketing brings much type of benefits to buyers and sellers both.  As a consequence, direct marketing is growing very quickly.

i. Benefits to Buyers

Direct marketing benefits buyers in many ways which are following as:

1.   It is convenient.
2.   Buying is simple and private.
3.   Greater manufacture access and selection.
4.   Provides a wealth of comparative information.
5.   Online purchasing is immediate and interactive.

ii. Benefits to Sellers

Sellers benefit by following:

1.   Direct marketing is a strong tool for customer relationship building.
2.   Direct marketing may also be timed to reach prospects at only the right moment.
3.   Because  of  its  one-to-one,  interactive  behaviour,  the  Internet  is  an  especially  potent marketing tool.  Continuous relationships may be developed.
4.   Reduce expense and increase speed and efficiency.
5.   Online marketing offers larger flexibility.
6.   The Internet is actually global medium.