Market Niche Strategies

Market niche strategies-mass marketers gain high volume, the niche gain high margins. These firms have restricted resources. Usually these firms know their markets very well. The chief idea in nichemanship is specialization. They look for markets that are secure and profitable. The niche may specialize along any of numerous market, product, and customer or marketing mix lines (Risks are frequently overcome by multiple nicking).

a.      Customer-size specialist.

b.      End-user specialist.

c.       Geographic market specialist.

d.      Specific-customer specialist.

e.      Quality-price niche.

f.        Service niche.