Market Follower Strategies

Market follower strategies-not all of the runner-up companies desire to challenge the market leader. The follower may learn from the leader's failures and successes and copy or develop on the leader's product and programs, with less investment usually. This may be called following closely. The follower has to be also remains alert of attacks from challengers. The follower ought to keep costs low and its manufacture quality and services high, look for new markets since they open. This may be called following at a distance.