Competitive Advantage

Current companies face their toughest competition ever. To be successful in today's marketplace, companies has to become adept not only in managing products, but in managing customer relationships in the face of resolute competition. Building profitable customer relationships and acquisition competitive advantage needs delivering more value and satisfaction to focused customers than competitors do. Two steps ought to be taken in order to deal effectively with competitors and their strategies:

1). the first step is competitor analysis where the company goes through the procedure of recognizing, assessing, and selecting key competitors.

2). the second step is competitive marketing schema where the company powerfully positions itself against competitors and discover a way to give itself the greatest possible competitive advantage.