Balancing Customer and Competitor Orientations

Organizations ought to continually adapt their strategies to suit the fast-paced and ever-changing environment. A competitor-centred company is one that spends mostly time tracking competitors' moves and market shares and attempting to find strategies to counter them.

• Advantages include following:

      A). Alertness. b). A fighter orientation

• Disadvantages include following:

          A). the company becomes too reactive.

          b). Scheme is built on what others do. Basis goals on what others do.

c). Lessens innovation. It matches or extends what others do only.

Customer-centred company target more on customer developments in designing strategies.

1). in improved position to recognize new opportunities and set long-run strategies that make sense.

2). It may concentrate on serving the requirement of important customer groups.

 Market-centred  companies  are  ones  that  observe  their  customers  and  their  competition both  . Companies have moved through four orientations over the years which are following:

1). Product-oriented-pay little concentration to either competitors or customers.

2). Customer-oriented-begun to pay attention to customers.

3). Competitor-oriented-when they begun to pay attention to customers, they became competitor-oriented.

4). Market-oriented-this advanced form balances awareness among customers and competition. This method discovers new ways to deliver contentment to customers and, so, defeat competition. Discover innovative ways to deliver more value than competitors do.