Approaches to Marketing Strategy

No one approach is best for all companies. Companies vary on how they approach the strategy planning procedure.  Approaches to marketing strategy frequently pass through three stages which are following:

1.   Entrepreneurial marketing-companies started by specific.
2.   Formulated marketing-as small companies gain success, they certainly move toward more formulated marketing (formulated marketing approach).
3.   Entrepreneurial marketing-companies that became lost and re-established themselves with the entrepreneurial spirit and actions that made them victorious in the first place.