Crisis Communication

While not specifically a divide function, responses to impending crises need to be premeditated for and coordinated by the commercial communication function. Usually, a broad group of managers from throughout the organization are incorporated in all setting up for crises, but the definite execution of a catastrophe communication table is the purview of the corporate communication department. Errands for scheduling include risk evaluation, setting communication objectives for impending crises, assigning teams to each crisis, planning for centralization, and decide what to embrace in a prescribed plan. In conditions of actual implementation of a emergency communication plan, communicators are accountable for taking control, congregation information, creating a centralized crisis management center, doing the definite communication, and making plans to evade other crises.