CORPORATE COMMUNICATION

In this chapter we looked at the field of management communication, which tends to center on precise skills and frameworks that managers can use independently to achieve something in any association.  The term corporate communication, how- ever, refers to how the society itself communicates. In most organization today, corporate contact is a separate functional area similar to the marketing, finance, manufacture, accounting, and human reserve functions. In this section, we will look at the altering environment for business and its pressure on the development of a corporate communication function, the increase of public relatives firms, as well as the definite sub function that make up the center of a modern communication subdivision in a corporation.