Industrial Market Demand:
The consumer market is studied by analyzing population distribution, demographic factors, economic and political considerations, and consumers' motives and behaviour. The same kind of analysis is done for the industrial users. The main factors affecting the industrial are outlined below:-
- The number or potential number of business users.
- The type of potential business users
- The purchasing power of the users
- Their buying motives and buying behaviour
- The size of their purchases
- Regional concentration of business users
- Vertical and horizontal business markets
- Manufacturing activity
- Mining activity
- Agriculture activity
- Construction activity
- Innovation (technology) activities.