Factors that cause a Change in Demand:
A change in demand is caused by a change in any of the following factors:
- Prices of related goods (substitutes and complements)
- Consumer's income (inferior and normal goods).
- Consumer tastes or preferences
- Consumer expectations (of changes in prices and income)
- Cost of borrowing (interest rate)
The explanations of how a change in any of the above factors causes a change in demand are given in the same ways as we did under determinants of demand for a commodity. But note that a change in the own price of a commodity does not cause a change in demand, it causes only a change in quantity demanded.