Operating Supplies:

Features

The operating supplies are the convenience goods of the industrial markets.

• They are demanded on day to day basis in the process of production
• Examples:- lubricating oils, pencils and stationeries, etc
• They are short-lived, low priced and are purchased without careful analysis of the purchasing decision
• Although they help in the firm's production process, they do no become part of the finished products

Marketing strategies

• They are distributed widely by using wholesaling intermediaries because:-
• They have low unit value
• They are bought in small quantities
• They go to many users,
• The price competition is heavy
• The products are standardised and

There is insignificant brand insistence