Fabricating Materials and Parts:

These are industrial goods which eventually become part of the finished product. They are already processed, but require further processing. This means that they are inputs which are bought in a processed form and will normally be subjected to further processing before they are incorporated into the final product.

Features

• Fabricating materials are those processed inputs which will be incorporated with the final product without any further processing, e.g. rubber for Bata Shoe Co., iron for steel manufacturing, cement for building, etc.
• Fabricating parts will be assembled with no further change in form, e.g. spark plugs, battery and many car parts not manufactured by motor vehicle manufacturers.

Marketing strategies

• They are purchased in large quantities
• Buyers place their orders a year or more to secure adequate and timely supply
• Selling is direct from the producer to the user in most cases (except in some industries like textile firms).
• Buying decisions are based on the existing prices and the services provided by the sellers
• Branding is not important in many cases, but some firms succeed by branding their products.