Accessory equipment:

Features

• The accessory equipment can be defined as those small installations which cost very little money, but are very essential for the operation of the firm.
• They do no set the scale of operation for the firm like the other bigger installations previously mentioned. Examples include fork-lifts, typewriters, fixtures, etc.
• Accessory equipment does not become an actual part of the finished product
• The life of the accessory parts are shorter than the one of the major installations

Examples are:- office equipment, cash register, etc

Marketing strategies

• It is difficult to generalize the method of distribution
• If a product is of relatively high unit value e.g. a forklift, direct selling is preferred
• For others the manufacturers of accessory equipment use intermediary agents because of the geographical dispersal of the market. This is necessary where there are many different types of potential buyers with relatively small individual orders.