Supplier Search

Now the buyer conducts a supplier search to discover the best vendors. The buyer may compile a small list of qualified suppliers by reviewing trade directories, performing a computer search, or phoning other companies for recommendations. Nowadays, many companies are turning to the Internet to discover suppliers. For marketers, it has leveled the playing field-smaller suppliers contain the same advantages as larger ones and may be listed in the similar online catalogues for a nominal fee:

The newer the buying task, and the more complicated and costly the item, the higher the amount of time the buyer will spend finding for suppliers. The supplier's job is to get listed in major directories  and  build  a  good  reputation  in  the  marketplace.  Salespeople should observe for companies in the procedure of searching for suppliers and make sure that their firm is considered.