Proposal Solicitation

In  the  proposal  solicitation  stage  of  the  business  buying  procedure,  the  buyer  invites  qualified suppliers  to  submit  proposals.  In  response,  some  suppliers  will  send  just  a  catalog  or  a salesperson. However, when the item is complicated or costly, the buyer shall usually need formal presentations or detailed written proposals from each potential supplier.

Business marketers ought to be skilled in researching, writing, and then presenting proposals in response to buyer proposal solicitations. Proposals should be marketing documents, not only technical documents. Presentations should motivate confidence and should make the marketer's company stick out from the competition.