General Need Description

Having recognized a need, buyer next prepares a common need description that describes the characteristics and quantity of needed item. For standard items, this procedure presents few problems. For complex items, still, the buyer can have to work with others- users engineers, consultants-to define item. The team can want to rank the significance of reliability, price, durability and other attributes desired in item. In this phase, the alert business marketer may help the buyers define their requirements and provide information regarding the value of different product characteristics.